The importance of packaging for goods and products

Most manufacturers may believe that the product itself and its gift are more important than the packaging, while packaging can play a very important role in the success or failure of a product. The purpose of product packaging is to protect against possible damage and to show a good quality appearance. The packaging of the product not only protects the product during transportation from the manufacturer to the consumer, but also prevents damage to the shelves of shops and advertises the product directly without the need for another person.

Packaging is of great importance in the protection, storage and hygienic handling of goods and plays an important and key role in the marketing of those goods. “The importance of packaging,” says one industry leader.

Packaging is the most important form of advertising that is available at the most critical stage of the purchase; The moment the customer makes a purchase.

Products are packaged in different ways, for example, soup should be in one package as a container and packaging, while apples may have special packaging for transportation, as well as packaging of different products depending on the type Have the desired product. The attractiveness of how a product is packaged may also draw the customer’s attention to the product being purchased.

For this reason, many companies do extensive research on the design, color and type of packaging of the product, which is more intended to attract the consumer, and packaging also plays an important role in portraying information about the product. Plays.

The outer packaging may include an explanation of how the product is used or made. The decision to purchase packaging may contain ingredients and nutritional information about the product. This information can also help sell the product as it allows customers to get the information they need about the product and decide to buy. The information in a package may encourage the reader to buy the product without having to talk to the store clerk.

Packaging differentiation can also differentiate one product from another. Because the packaging of each product includes the company name, logo and color scheme of the company produced and it helps consumers to identify and select the desired product in the midst of competition between different brands.

For example, many customers recognize the product they need by the color and size of the product. Identify and use If the size or color of the selected product always changes, the customer will not be able to identify the new packaging. This does not mean that the customer can not distinguish the product from other products or no longer wants to use that product. It is only a visual error until the customer notices that the packaging is changed. This error will continue because customers remember less brands and most purchases are made according to the product packaging.

Packaging may seem like a small issue, but in fact it is very important in selling products that the reasons for efficiency, attractiveness, decision to buy, promotion and differentiation are not insignificant in the sales market.

Design and packaging of goods

Today, due to the increase of companies and factories to produce all kinds of goods and products, competition between them has increased in the same proportion, and in the meantime, packaging of goods is one of the factors creating competition, because it is a powerful tool. It is for selling goods, so that most factories spend a lot of time, money and effort in designing and packaging their products.

The design and packaging of the goods should be different according to the customers’ tastes, age, gender, and so on.

For example, goods suitable for children should have happy packaging and coloring and cartoon or have a picture of a popular character among them to attract children to buy, or vice versa for women of beautiful, delicate and appropriate colors and designs. Be used with their spirits.

New designs and packaging for some old factories backfire because they have been introducing their products with their own packaging for decades, in fact the people of the community have recognized the brand with its own design. Changes in these packages will change people’s perceptions and reduce their sales.

The product should be designed and packaged in such a way that in addition to the aesthetic effects to attract the customer, it can protect the product so that it can be delivered safely to the customer and be practical so that it can be easily transported and also with Attention to the needs of the community and ethnicity and race and the basic equipment and facilities of the area should be designed so that there is no problem to produce the desired product. Graphic design of packaging

Photos, designs, roles, images and illustrations for packaging are one of the influential factors in graphic design of packaging. The role of design and image in packaging can be likened to a force to help visualize and understand the contents of a package.

Design and image, structure, logo and color in creating character and ability depending on the role and completes the design of the package.

The role of graphic design, successful printing and packaging of a product in export, entering global markets and thus increasing the production and sale of goods is undeniable, while our domestic industry from having such a successful thinking to a large extent They are far away.

In any case, the weakness of the step

Our current producers in this field indicate that our country is lagging behind the global convoy of this artistic and influential approach.

Another sub-branch of applied graphic art is packaging graphic design, which can also be considered in advertising. Packaging design uses art, science and technology at the same time to have a projectable effect on the critical eyes of the Iranian people. People with very diverse tastes. For this reason, in addition to paying attention to aesthetic elements, the practical aspect of graphic art is targeted to create the work.

The art of packaging design can be considered as one of the most sensitive sub-branches of applied graphics, because consumer and producer satisfaction must be considered by the design artist along with the scientific principles of design. The art of packaging design has penetrated into the daily lives of human beings.

For different goods, different packages with different materials and different designs are used. In some packages, such as metal cans or cardboard packages, the contents of the package are not clear and the buyer can not see the desired item.

This is where the graphic designer draws the customer’s trust to buy the product by drawing an image and a suitable role of the contents inside the package and creating a suitable graphic platform. Of course, these photos and images are used in different ways and methods in packaging design, depending on the type of product, audience and target market. Sometimes, depending on the audience, it is necessary to use images and symbolic designs. Sometimes the package needs an illustrated character and sometimes real or graphic images of the contents of the package will play a more effective role, of course, all of this to the knowledge of the graphic designer and his knowledge of design and graphics and the market.

A successful packaging design, with the right design or images with it, can be more successful in the target market than other competitors, something that Iran faces in this regard with many challenges.

In successful packages, having an image has become a necessity and beautiful and colorful images attract the eyes of the audience. Even having a photo motivates and stimulates the increase in the purchase of goods and convinces a person to buy the desired product even once. In this case, consumers recognize them by their closed design and role, which have become a kind of logo. Of course, if the designs and patterns on the package are continuous and defined in the designs, they can become the symbol of that brand.

But sometimes a good photo gives more power and impact to the design, so that the use of more photos has been welcomed by designers and packaging makers. Photos are used in all packages to create attractiveness and introduction of the product, especially in items that have a special decorative or functional aspect, the photo and image help the audience to identify the desired product or use it better. Understand.

The designer must have complete information about the power of the visual elements; He chooses the best color, form, design, image and text for its packaging according to the study of society’s conditions and studying the consumption process of the product. In addition, the designer must have sufficient mastery in recognizing and psychology of colors and his own design. Implement based on it.

Packaging design and the importance of color in it

In general, color is the first thing that the viewer understands from the packaging. The shape and text, after the color, attract the customer, so color is one of the most important motivational factors in buying a product.

Beautiful design and graphics in the packaging can target the feelings of buyers, which can: create a sense of luxury of the product and in return, create a sense of low value of a product.

In this regard, you must be careful in choosing colors. For example, using pink or black in any type of packaging is not beautiful. Also, the use of red and orange colors that attract the attention and stimulate the audience and attract the consumer’s gaze can be used. Crowded packaging design, providing too much information on the package and excessive use of cold and dark colors are some of the mistakes that can be mentioned in the design and graphics of the packages.

Some forms, colors and images in a culture have found special meanings. Thus, the culture of the consumer group is on a designer’s priority list for depicting and designing a package, especially when the product is produced for export.

The point to consider is the use of colors instead:

For example, green color, depending on the use, can indicate corruption and decay, and on the other hand, can indicate freshness and freshness. In choosing the color of food products and beverages, in addition to the color of food can be according to the characteristics of the group. Consumers use colors as a powerful tool. For example, in the design of herbal tea boxes, you can use soft and delicate colors that are synonymous with herbal products.

But the case of real tea can be created by using a dark background, a sense of product quality in the customer and the use of related images gives a kind of individuality to the product.

Another point is that although the use of color printing is valuable, but designers in some cases resort to bold choices and use monochrome packaging.

For example, in the case of special men’s products, the use of minimal colors can represent a strong and masculine message, and blue, green and yellow colors are used to evoke freshness and life and create a sense of trust in the product packaging.

Using these colors is one of the simplest and most eloquent

It is a method used to show the coolness and freshness of the packaging of products such as mineral water and vegetables and fruits.

Sometimes to create seductive effects and excellent quality, you can use some gold or silver in color with metallic colors of blue, brown, turquoise and gray and tan.

Finally, it should be noted that the choice of color in the packaging should be careful enough to feel it on the target group.

Pack Designer Specialized Packaging Design Team with creative designers, marketing and advertising consultants, psychologist and professors of graphic and academic design is one of the best specialized packaging design groups with high quality level and full observance of packaging principles for inside and outside Are countries.


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